---
title: BSkyB marketing controller Joel Christie and the RTB opportunity
description: Joel talks to The Drum about the challenges and opportunities of RTB and how BSkyB works with Infectious Media for its customer cross/up sell activity.
image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png
---

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# BSkyB marketing controller Joel Christie and the RTB opportunity

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

[![the-drum-logo_620](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Joel Christie talks to The Drum about the challenges and opportunities of RTB and how BSkyB works with Infectious Media for its customer cross/up sell activity.

Read the article in full on [The Drum](http://www.thedrum.com/news/2013/04/26/bskyb-marketing-controller-joel-christie-tackles-question-real-time-bidding-and-its)

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