Roy joins from the finance sector where he held a number of roles within the data science field. His ad tech experience stems from time spent at Adfonic, where he designed a system for the buying of adverts based on predictions of user behaviour and yield management strategies.
“This is a very exciting role for me, uniquely fitting my skills, experience and interests,” says Roy. “Infectious Media has an unparalleled reputation for innovation in real-time advertising and the opportunity to work with the team to deliver great service to leading advertisers and influence the development of the companies unique technology, was one I couldn’t resist.”
Andy Cocker, COO and Co-founder at Infectious Media adds: “Adding Roy's statistical and data science knowledge to the expertise of our in-house engineers and developers will allow us further understand and predict the real-time landscape to deliver smarter solutions and even more efficient campaigns for our clients across the world”.
