---
title: Infectious Media & Waitrose on stage at the IAB RTA Conference
description: Infectious Media & Waitrose on stage at the IAB RTA Conference
image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# Infectious Media & Waitrose on stage at the IAB RTA Conference

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

[![IAB_logo](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)[IAB Real  Time Advertising Conference](http://www.iabuk.net/events/library/make-the-most-of-it-real-time-advertising-conference) - British Museum  
 March 19, 2014  
 London, UK

**Infectious Media & Waitrose: Real-time advertising through the customer lifecycle (2.55pm - 3.15pm)**

Brand, customer acquisition and loyalty programmes are rarely seen holistically on a plan. Yet this is exactly the opportunity real time advertising delivers. The inherent flexibility of real time advertising means an impression can be valued on different scales. If it’s a hot prospect, a first time purchaser, or a loyal customer, the bid price is altered accordingly and the right creative is shown. As briefs and budgets are often specific to one marketing objective, the business misses out on valuable impressions and an opportunity to drive towards its goals. In this presentation Infectious Media, alongside their client Waitrose, will share examples of how real-time advertising can deliver across the whole customer lifecycle.

SHARE:

[![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Infectious%20Media%20%26%20Waitrose%20on%20stage%20at%20the%20IAB%20RTA%20Conference) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Finfectious-media-waitrose-stage-iab-rta-conference%3Futm_medium%3Dsocial%26utm_source%3Demail)

[Back to blog home](http://blog.infectiousmedia.com)

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

### Categories

- [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

By: [Marketing](https://news.keplergrp.com/testing/author/marketing)

Dec 13, 2017

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021