---
title: What we learnt from an advertiser roundtable on programmatic
description: What we learnt from an advertiser roundtable on programmatic
---

<https://news.keplergrp.com/testing>

# [What we learnt from an advertiser roundtable on programmatic](https://news.keplergrp.com/testing/learnt-advertiser-roundtable-programmatic)

 Written by [Marketing](https://news.keplergrp.com/testing/author/marketing) | Feb 13, 2015 11:04:18 AM

<https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png>

Our CEO & co-founder, Martin Kelly discusses the importance of advertising strategy and advises advertisers on key questions they need to ask their partners.

"Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy", asks Martin Kelly.

Read more at [Mediatel.co.uk](http://mediatel.co.uk/newsline/2015/02/13/what-we-learnt-from-an-advertiser-roundtable-on-programmatic/)

[View full post](https://news.keplergrp.com/testing/learnt-advertiser-roundtable-programmatic)

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