---
title: Lifting The Lid On The Pandora’s Box Of Brand Safety
description: Lifting The Lid On The Pandora’s Box Of Brand Safety
image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png
---

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# Lifting The Lid On The Pandora’s Box Of Brand Safety

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

[![people_daniel_de_sybel](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)"The drive towards more transparency in online advertising has revealed an ugly truth. There is a lot of bad quality inventory out there and many big name advertisers are appearing on it. How have we come to this, why is it so prevalent and why does it feel like so little is being done about it?" asks Dan de Sybel, Director of Technology and Operations, Infectious Media on Exchangewire.

[Read in full](http://www.exchangewire.com/blog/2014/01/27/lifting-the-lid-on-the-pandoras-box-of-brand-safety/)

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