---
title: The Next Step for Real-Time Advertising
description: Our CEO, Martin Kelly, features on Exchangewire giving chapter and verse on where the real time advertising industry is headed.
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150-1.png
---

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# The Next Step for Real-Time Advertising

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

![exchangewire](https://news.keplergrp.com/hs-fs/hubfs/Imported_Blog_Media/exchangewire-150x150-1.png?width=150&height=150&name=exchangewire-150x150-1.png)  
 Our CEO, Martin Kelly, features on Exchangewire giving chapter and verse on where the real time advertising industry is headed.

*"It’s hard to believe that the first real-time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. It made sense for everyone involved, smooth workflow, fair pricing and precise targeting. A raft of new companies were born and predictions of stratospheric growth of programmatic media buying ensued. At a glance, the prophecy is coming true..."*

Read more on[Exchangewire](http://www.exchangewire.com/blog/2013/08/05/the-next-step-for-real-time-advertising-martin-kelly-ceo-co-founder-infectious-media/)

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