--- title: (13) description: (13) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/behavioural-targeting-efficient) #### [Behavioural targeting has been critical to Waitrose's improved efficiency](https://news.keplergrp.com/testing/behavioural-targeting-efficient) Behavioural targeting has been critical to Waitrose's improved efficiency [Read More](https://news.keplergrp.com/testing/behavioural-targeting-efficient) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/can-solution-ad-viewability-lift-real-time-video-buying) #### [How can a solution to ad viewability lift real time video buying?](https://news.keplergrp.com/testing/can-solution-ad-viewability-lift-real-time-video-buying) he online video eco-system is growing up. The launch of OpenVV, an open-source, free-to-use viewability solution for online video, has... [Read More](https://news.keplergrp.com/testing/can-solution-ad-viewability-lift-real-time-video-buying) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150-1.png)](https://news.keplergrp.com/testing/competitions-give-real-time-advertising-specialists-chance-prove-value) #### [Competitions give the real-time advertising specialists a chance to prove their value](https://news.keplergrp.com/testing/competitions-give-real-time-advertising-specialists-chance-prove-value) Competitions give the real-time advertising specialists a chance to prove their value [Read More](https://news.keplergrp.com/testing/competitions-give-real-time-advertising-specialists-chance-prove-value) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/infectious-media-waitrose-stage-iab-rta-conference) #### [Infectious Media & Waitrose on stage at the IAB RTA Conference](https://news.keplergrp.com/testing/infectious-media-waitrose-stage-iab-rta-conference) Infectious Media & Waitrose on stage at the IAB RTA Conference [Read More](https://news.keplergrp.com/testing/infectious-media-waitrose-stage-iab-rta-conference) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) #### [Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone](https://news.keplergrp.com/testing/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone [Read More](https://news.keplergrp.com/testing/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety) #### [Lifting The Lid On The Pandora’s Box Of Brand Safety](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety) Lifting The Lid On The Pandora’s Box Of Brand Safety [Read More](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety-2) #### [Lifting The Lid On The Pandora’s Box Of Brand Safety](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety-2) Lifting The Lid On The Pandora’s Box Of Brand Safety [Read More](https://news.keplergrp.com/testing/lifting-lid-pandoras-box-brand-safety-2) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/advertisers-right-demand-higher-viewability-rates-industry-deliver) #### [Advertisers Are Right to Demand Higher Viewability Rates](https://news.keplergrp.com/testing/advertisers-right-demand-higher-viewability-rates-industry-deliver) The nature of our medium makes it likely that viewability will become a key benchmark in ad-trading and optimisation... 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