--- title: (18) description: (18) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/define-programmatic-buying) #### [Define It - What Is Programmatic Buying?](https://news.keplergrp.com/testing/define-programmatic-buying) Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side ... [Read More](https://news.keplergrp.com/testing/define-programmatic-buying) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive) #### [The Facebook Exchange is RTB on Overdrive](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive) The Facebook Exchange is RTB on Overdrive [Read More](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay) #### [Le RTB ou l’art de raconter une histoire](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay) Le RTB ou l’art de raconter une histoire [Read More](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/new-report-reveals) #### [New report reveals turbulent nature of RTB ad costs and CTRs](https://news.keplergrp.com/testing/new-report-reveals) Econsultancy article picks up some trends from our Summer 2013 RTB report [Read More](https://news.keplergrp.com/testing/new-report-reveals) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Le RTB en FRANCE](https://news.keplergrp.com/testing/le-rtb-en-france-par-sylvain-deffay) Le RTB en FRANCE [Read More](https://news.keplergrp.com/testing/le-rtb-en-france-par-sylvain-deffay) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/birth-real-time-bidding) #### [The Birth of Real Time Bidding](https://news.keplergrp.com/testing/birth-real-time-bidding) Martin Kelly, Co-founder & CEO of Infectious Media, delves into the beginnings of the data-driven advertising industry and how we arrived ... [Read More](https://news.keplergrp.com/testing/birth-real-time-bidding) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/define-programmatic-buying-2) #### [Define It - What Is Programmatic Buying?](https://news.keplergrp.com/testing/define-programmatic-buying-2) Define It - What Is Programmatic Buying? [Read More](https://news.keplergrp.com/testing/define-programmatic-buying-2) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Measuring Brand Activity through RTB](https://news.keplergrp.com/testing/measuring-brand-activity-through-rtb) Measuring Brand Activity through RTB [Read More](https://news.keplergrp.com/testing/measuring-brand-activity-through-rtb) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/making-the-case-for-banners) #### [Making the case for banners](https://news.keplergrp.com/testing/making-the-case-for-banners) Making the case for banners [Read More](https://news.keplergrp.com/testing/making-the-case-for-banners) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Striking the Consent Balance](https://news.keplergrp.com/testing/striking-the-consent-balance) Striking the Consent Balance [Read More](https://news.keplergrp.com/testing/striking-the-consent-balance) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [1](https://news.keplergrp.com/testing/page/1) [...](https://news.keplergrp.com/testing/page/13) [16](https://news.keplergrp.com/testing/page/16) [17](https://news.keplergrp.com/testing/page/17) [18](https://news.keplergrp.com/testing/page/18) [19](https://news.keplergrp.com/testing/page/19) [20](https://news.keplergrp.com/testing/page/20)   ### Categories - [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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