--- title: (6) description: (6) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martinkellynew-1.jpg)](https://news.keplergrp.com/testing/what-is-a-next-generation-agency-qa-with-exchangewire-and-im-co-founders) #### [What Is a 'Next Generation Agency'? Q&A with ExchangeWire and IM co-founders](https://news.keplergrp.com/testing/what-is-a-next-generation-agency-qa-with-exchangewire-and-im-co-founders) What Is a 'Next Generation Agency'? Q&A with ExchangeWire and IM co-founders [Read More](https://news.keplergrp.com/testing/what-is-a-next-generation-agency-qa-with-exchangewire-and-im-co-founders) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/balls-272407_1280-1.jpg)](https://news.keplergrp.com/testing/how-to-juggle-more-agencies-in-a-programmatic-world) #### [How to juggle more agencies in a programmatic world](https://news.keplergrp.com/testing/how-to-juggle-more-agencies-in-a-programmatic-world) How to juggle more agencies in a programmatic world [Read More](https://news.keplergrp.com/testing/how-to-juggle-more-agencies-in-a-programmatic-world) By: [Pete Hanford](https://news.keplergrp.com/testing/author/pete-hanford), on Dec 13, 2017 #### [Career Pathways: Rachael Morris](https://news.keplergrp.com/testing/career-pathways-rachael-morris) Career Pathways: Rachael Morris [Read More](https://news.keplergrp.com/testing/career-pathways-rachael-morris) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Belly-Banded-Guides-Mockup_v5-1.png)](https://news.keplergrp.com/testing/isba-and-infectious-media-launch-programmatic-guide-to-address-lack-of-knowledge-and-transparency) #### [ISBA and Infectious Media Launch Programmatic Guide to Address Lack of Knowledge and Transparency](https://news.keplergrp.com/testing/isba-and-infectious-media-launch-programmatic-guide-to-address-lack-of-knowledge-and-transparency) ISBA and Infectious Media Launch Programmatic Guide to Address Lack of Knowledge and Transparency [Read More](https://news.keplergrp.com/testing/isba-and-infectious-media-launch-programmatic-guide-to-address-lack-of-knowledge-and-transparency) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/abacus-1.jpg)](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) #### [Could 'incrementality' be key to freeing up digital ad budgets?](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) Could 'incrementality' be key to freeing up digital ad budgets? [Read More](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/tddta_trophies-9-of-9-1024x499-1.jpg)](https://news.keplergrp.com/testing/infectious-media-wins-digital-trading-award) #### [Infectious Media wins Digital Trading Award](https://news.keplergrp.com/testing/infectious-media-wins-digital-trading-award) Infectious Media wins Digital Trading Award [Read More](https://news.keplergrp.com/testing/infectious-media-wins-digital-trading-award) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martin-sorrell-1.jpg)](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) #### [Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) Why Sorrell is wrong about the in-house programmatic trend [Read More](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) By: [Martin Kelly](https://news.keplergrp.com/testing/author/martin-kelly), on Dec 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/infectious-media-shortlisted-6-awards) #### [Infectious Media shortlisted for 6 awards](https://news.keplergrp.com/testing/infectious-media-shortlisted-6-awards) Infectious Media shortlisted for 6 awards [Read More](https://news.keplergrp.com/testing/infectious-media-shortlisted-6-awards) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/RM-Viewability-lead-image-1.png)](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers) #### [Why chasing after 100% viewability makes no sense for advertisers](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers) Why chasing after 100% viewability makes no sense for advertisers [Read More](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers) By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/JamesCoulson-159183-404-e1461250143497-246x300-1.jpg)](https://news.keplergrp.com/testing/the-four-tricks-marketers-miss-with-their-own-data) #### [The four tricks marketers miss with their own data](https://news.keplergrp.com/testing/the-four-tricks-marketers-miss-with-their-own-data) The four tricks marketers miss with their own data [Read More](https://news.keplergrp.com/testing/the-four-tricks-marketers-miss-with-their-own-data) By: [James Coulson](https://news.keplergrp.com/testing/author/james-coulson), on Dec 13, 2017 [1](https://news.keplergrp.com/testing/page/1) [...](https://news.keplergrp.com/testing/page/1) [4](https://news.keplergrp.com/testing/page/4) [5](https://news.keplergrp.com/testing/page/5) [6](https://news.keplergrp.com/testing/page/6) [7](https://news.keplergrp.com/testing/page/7) [8](https://news.keplergrp.com/testing/page/8) [...](https://news.keplergrp.com/testing/page/11) [20](https://news.keplergrp.com/testing/page/20)   ### Categories - [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021