---
title: Programmatic Fraud Means Advertisers Need To Take Action
description: Programmatic Fraud Means Advertisers Need To Take Action
image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png
---

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# Programmatic Fraud Means Advertisers Need To Take Action

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

[![Screen Shot 2015-03-05 at 10.58.19](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Our co-founder and COO Andy Cocker discusses the issue of programmatic fraud.

“Around 85% of everything we buy is transacted through private marketplaces,” he says. “That way there’s a commercial conversation taking place between the buyer and seller, so there’s a good chance to spot anomalies.”

Read full article on [CMO.com ](http://www.cmo.com/articles/2015/1/8/programmatic_fraud_m.html)

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Dec 13, 2017

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