---
title: Real-time bidding for dummies
description: Real-time bidding for dummies
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/cim-logo-150x79-1.png
---

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# Real-time bidding for dummies

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

![cim-logo](https://news.keplergrp.com/hs-fs/hubfs/Imported_Blog_Media/cim-logo-150x79-1.png?width=150&height=79&name=cim-logo-150x79-1.png)Our CEO & Co-founder Andy Cocker features in The Marketer's introductory guide to real-time bidding:

*"Simply put, real-time bidding is the auction system used to match up available advertising impressions with interested advertisers. According to Infectious Media co-founder and COO Andy Cocker, it’s an efficient way of targeting, buying and optimising online advertising campaigns"*

Read the full article on [The Marketer](http://www.themarketer.co.uk/how-to/tips-and-guides/real-time-bidding-for-dummies/)

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