---
title: | Strategy
description: Strategy |
---

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# Blog

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#### [Solving the attribution conundrum with incrementality](https://news.keplergrp.com/testing/solving-the-attribution-conundrum-with-incrementality)

Despite the technological progress in programmatic advertising, measurement is a topic that has lagged behind, held back by outdated ...

[Read More](https://news.keplergrp.com/testing/solving-the-attribution-conundrum-with-incrementality)

By: [James Coulson](https://news.keplergrp.com/testing/author/james-coulson), on Mar 5, 2018

<https://news.keplergrp.com/testing/tag/strategy/page/1>

[1](https://news.keplergrp.com/testing/tag/strategy/page/1)

<https://news.keplergrp.com/testing/tag/strategy/page/1>

  

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