---
title: The future of programmatic advertising
description: The future of programmatic advertising
---

<https://news.keplergrp.com/testing>

# [The future of programmatic advertising](https://news.keplergrp.com/testing/whats-next-programmatic-advertising)

 Written by [Marketing](https://news.keplergrp.com/testing/author/marketing) | Feb 25, 2015 10:17:15 AM

We were featured in Marketing Week for our work with DIY retailer B&Q.

By using online programmatic display in their kitchen campaign, B&Q experienced great results.

The company saw an increase in perception change and purchase consideration, as well as reducing cost per lead.

 

<https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png>

Read the full article on [Marketing Week](http://www.marketingweek.com/2015/02/25/whats-next-for-programmatic-advertising/)

[View full post](https://news.keplergrp.com/testing/whats-next-programmatic-advertising)

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