--- title: Infectious Media take home three awards at The Wires Awards! description: "We're celebrating three award wins at TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award!" image: https://news.keplergrp.com/hubfs/Image%20uploaded%20from%20iOS%20(36).jpg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Infectious Media take home three awards at The Wires Awards! [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) Apr 2, 2018 #### Infectious Media celebrates three award wins at ExchangeWire's first awards evening: TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award! ![IMG_20171123_174908.jpg](https://news.keplergrp.com/hs-fs/hubfs/IMG_20171123_174908.jpg?width=632&height=474&name=IMG_20171123_174908.jpg)   **Best B2C Campaign with John Lewis - WIN** With soaring demand and inflated prices for digital advertising space during Black Friday weekend, John Lewis realised it had to take a new approach to its programmatic strategy to ensure strong ROI performance. By taking insight from analysis of historical data, and forming an innovative Programmatic Guaranteed relationship with a premium publisher, John Lewis was able to avoid the high prices and limited supply in order to reach its key audience at key points during Black Friday weekend and the days building up to it.   ![wires.jpg](https://news.keplergrp.com/hs-fs/hubfs/wires.jpg?width=632&height=471&name=wires.jpg)   **Best Agency Ad Ops Team - WIN** Infectious Media’s Ad Ops team help clients realise the impact of programmatic advertising to help drive growth. Our clients wanted an accurate way of measuring performance. There was a need to understand the impact of their display advertising on the company’s bottom line. We offered a solution that allowed them to measure their incremental growth, rather than accepting the standard post-click or post-impression measurement. By combining our client services, optimisation, analytic and tech teams, we managed to create bespoke incremental KPIs for our clients which we could optimise in real time, to allow for maximum value of their programmatic spend. This combination of the teams allowed us to help our clients to achieve their targets through customisation of our proprietary programmatic technology. By building and managing our own technology, we can adapt strategies and enter new markets for clients much more easily than when working with third-party technology.   ![Image uploaded from iOS (36).jpg](https://news.keplergrp.com/hs-fs/hubfs/Image%20uploaded%20from%20iOS%20(36).jpg?width=632&height=474&name=Image%20uploaded%20from%20iOS%20(36).jpg)   **Finally, Winners of the Grand Prix Award!**   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Infectious%20Media%20take%20home%20three%20awards%20at%20The%20Wires%20Awards%21) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fthewires-awards-win%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Kepler and Infectious Media Join Forces](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [![To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/Image%20uploaded%20from%20iOS%20(36).jpg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) Apr 2, 2018 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021