Infectious Media celebrates three award wins at ExchangeWire's first awards evening: TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award!
Best B2C Campaign with John Lewis - WIN
With soaring demand and inflated prices for digital advertising space during Black
Friday weekend, John Lewis realised it had to take a new approach to its
programmatic strategy to ensure strong ROI performance.
By taking insight from analysis of historical data, and forming an innovative
Programmatic Guaranteed relationship with a premium publisher, John Lewis was
able to avoid the high prices and limited supply in order to reach its key audience
at key points during Black Friday weekend and the days building up to it.
Best Agency Ad Ops Team - WIN
Infectious Media’s Ad Ops team help clients realise the impact of programmatic advertising to help drive growth.
Our clients wanted an accurate way of measuring performance. There was a need to understand the impact of their display advertising on the company’s bottom line. We offered a solution that allowed them to measure their incremental growth, rather than accepting the standard post-click or post-impression measurement.
By combining our client services, optimisation, analytic and tech teams, we managed to create bespoke incremental KPIs for our clients which we could optimise in real time, to allow for maximum value of their programmatic spend. This combination of the teams allowed us to help our clients to achieve their targets through customisation of our proprietary programmatic technology.
By building and managing our own technology, we can adapt strategies
and enter new markets for clients much more easily than when working
with third-party technology.
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Finally, Winners of the Grand Prix Award!
