Thomas Cook Airlines is working with Infectious Media to make use of its customer data programmatically
London – Thomas Cook Airlines has selected leading international programmatic agency, Infectious Media, to launch its first programmatic advertising campaign. The purely programmatic campaign launched in the UK using Thomas Cook Airlines customer data to target users across the entire customer lifecycle.
Thomas Cook Airlines is working with Infectious Media to increase its brand awareness, drive new customers to its site and upsell to customers who have booked a flight in order to bolster valuable ancillary purchases.
The campaign is powered by Infectious Media’s proprietary Impression Desk technology, which brings together Thomas Cook Airlines customer data with third and second party data sources, to create targetable segments and control its programmatic advertising.
“We are delighted that Thomas Cook Airlines’ forward thinking digital team has taken an innovative approach to its marketing activity.”, states Attila Jakab, Client Strategy Director at Infectious Media. “For travel advertisers who have traditionally relied on the heavily crowded search and online travel agency channels, programmatic opens up a whole new opportunity for growth and innovation through personalisation”.
Helen Atkinson, Online Partnerships Manager, Thomas Cook Airlines: “Partnering with Infectious Media has given us valuable insight into the performance of our display activity, helping us to more effectively and efficiently acquire new customers and build brand awareness throughout our peak trading periods. We have also been able to use display to build on our eCRM activity, by targeting existing customers to book their flight extras; from booking James Martin in-flight meals to reserving seats - helping us to improve our overall customer experience.
Early results have proved promising with our new customer KPI of CPA falling by 75% since launch to date.”