Our French Country Manager, Silvain Deffay features on Exchangewire talking about the video opportunity in France
The growing involvement of publishers and technology partners has fueled French programmatic buying progress. StickyAds Video Exchange’s recent integration with TubeMogul’s buying platform has allowed access to French premium video inventory. This is a very positive development for the French RTB market and it is becoming increasingly apparent France will play a key role in the development of programmatic buying across Europe in all.... read more on Exchangewire
