---
title: How to move to incremental measurement
description: Here are the key things you need to get right in order to move onto incremental measurement.
---

[Programmatic Blog](https://news.keplergrp.com)

# [How to move to incremental measurement](https://news.keplergrp.com/how-to-move-to-incremental-measurement)

 Written by [Marketing](https://news.keplergrp.com/author/marketing) | Aug 21, 2018 10:07:50 AM

#### Here are the key things you need to get right in order to move onto incremental measurement. 

 

- **Get the tech **  
  Have a direct relationship with a DSP that can provide you with bid and log-level data (data from each individual bid and impression) and be able to tie it to conversions. This gives you the most opportunity to build understanding at a granular level. 

- **Skill up**  
  You need people who are experts at analysing large amounts of complex data. Ideally this  
  will be someone ‘in-house’, as you will be able to guarantee the validity and impartiality of  
  the results.

- **Demand the full picture**  
  There cannot be any opacity in the data you receive - it requires full transparency of  
  data. Prioritise demonstrably transparent inventory suppliers.

- **Have confidence in your model**  
  Be brave. These are your true results. Now it is time to optimise your strategy to increase  
  incremental performance.

 

 

To find out how to overcome these challenges, download our whitepaper on how to determine the true impact of your advertising. 

 

 

 

[View full post](https://news.keplergrp.com/how-to-move-to-incremental-measurement)

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