Maze_from_above

Solving the attribution conundrum with incrementality

Despite the technological progress in programmatic advertising, measurement is a topic that has lagged behind, held back by outdated ...
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By: James Coulson, on Mar 5, 2018

The four tricks marketers miss with their own data

The four tricks marketers miss with their own data
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By: James Coulson, on Dec 13, 2017
 

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