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BSkyB talking about their level of commitment to real-time advertising, including work with Infectious Media on customer cross/up sell.

By: Marketing, on Dec 13, 2017

Our CEO Martin Kelly talks about where the real time industry is headed

By: Marketing, on Dec 13, 2017

As advertising agencies look to ape consultancies, and consultancies trespass into agency territory, this Exchangewire article examines ...

By: Marketing, on Dec 13, 2017

By: Marketing, on Dec 13, 2017

Guardian Media Network published our RTB 2012 year review infographic showing the the growth of media trading across Europe.

By: Marketing, on Dec 13, 2017

In many ways, I’m not sure the industry has moved on that much in the way that RTB is being utilised. The immediate set of benefits...

By: Marketing, on Dec 13, 2017

By: Marketing, on Dec 13, 2017

By: Marketing, on Dec 13, 2017

By: Marketing, on Dec 13, 2017

For brand campaigns at a fraction of the cost, online advertising needs guaranteed viewability, says Daniel de Sybel on the Guardian Media ...

By: Marketing, on Dec 13, 2017

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