---
title: The Agency And Consultancy Collision
description: As advertising agencies look to ape consultancies, and consultancies trespass into agency territory, this Exchangewire article examines what is driving...
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# The Agency And Consultancy Collision

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

As advertising agencies look to ape consultancies, and consultancies trespass into agency territory, this Exchangewire article examines what is driving this trend; featuring insight our own MD, and former SAP marketing director, Zoë Steventon.

*One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business model by any means. Accenture has been in operation since the 1950s – and we have seen huge solution providers, like IBM, build a strong consultancy practice across its business over the past ten years. However, more recently in the advertising space, it is the agency groups that have been focusing heavily on their consultancy-centred strategies...* read more at [Exchangewire](http://www.exchangewire.com/blog/2013/03/12/the-agency-vs-consultancy-collision/)

SHARE:

[![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=The%20Agency%20And%20Consultancy%20Collision) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fagency-consultancy-collision%3Futm_medium%3Dsocial%26utm_source%3Demail)

[Back to blog home](http://blog.infectiousmedia.com)

![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png)

### Categories

- [Analytics (20)](https://news.keplergrp.com/tag/analytics)
- [News (49)](https://news.keplergrp.com/tag/news)
- [Strategy (71)](https://news.keplergrp.com/tag/strategy)
- [Technology (17)](https://news.keplergrp.com/tag/technology)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

By: [Marketing](https://news.keplergrp.com/author/marketing)

Jul 13, 2017

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021