DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach

Case study: How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach
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By: Marketing, on Jul 14, 2021

Reaching European football fans with Facebook in-stream video ads

In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign audience with ...
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By: Marketing, on May 25, 2021

Advice on Google's announcement on new privacy tools & cookie controls

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.
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By: James Coulson, on Jan 20, 2020
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Building your tech stack

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...
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By: James Coulson, on Aug 6, 2019
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Outdoor advertising braced for its programmatic moment

Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ...
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By: Dan Larden, on Sep 27, 2018
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Why we don’t do release freezes

Below we speak to our Chief Technology Officer, Dan de Sybel, about why Infectious Media doesn't do release freezes, and how this benefits ...
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By: Dan de Sybel, on May 6, 2018
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Why scaling to a Million QPS was a win for our tech team and proprietary technology

Our custom-built Demand Side Platform allows our clients to get the granular data they wanted, with full transparency and agility. But how ...
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By: Sam Pegler, on Apr 2, 2018
European-Union-GDPR

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do?
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By: Dan de Sybel, on Apr 2, 2018
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How are adtech players are approaching consent in GDPR

With the upcoming GDPR changes, Infectious Media’s CTO, Dan de Sybel speaks to The Drum about how this will affect adtech players.
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By: Dan de Sybel, on Apr 2, 2018
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‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. Digiday talks with our CTO, Dan de Sybel
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By: Dan de Sybel, on Apr 2, 2018
 

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