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Analytics

How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.

By: Marketing, on Oct 11, 2019

Analytics

Marketers who get measurement wrong are not thinking big enough

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...

By: Chris Cox, on May 24, 2019

Analytics

Measurement challenges will continue in 2019, why is this and what can you do about it?

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...

By: Chris Cox, on Aug 6, 2019

Analytics

Advertisers Could Be Damaging Campaigns with ads.txt

Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ...

By: Marketing, on Sep 19, 2018

Analytics

The problem with ads.txt

Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows.

By: Marketing, on Sep 10, 2018

Analytics

The messy reality of new technology

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...

By: Chris Cox, on Aug 30, 2018

Analytics

How to move to incremental measurement

Here are the key things you need to get right in order to move onto incremental measurement.

By: Marketing, on Aug 21, 2018

Analytics

Four pillars of good measurement

What can you do to put the principles in place?

By: Marketing, on Aug 21, 2018

Analytics

Measurement gold standard

How to achieve the best measurement model

By: Marketing, on Jun 11, 2019

Analytics

Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...

By: Rachael Morris, on Jun 8, 2018

Blog

How MBNA progressed measurement to prove the true impact of display

Marketers who get measurement wrong are not thinking big enough

Measurement challenges will continue in 2019, why is this and what can you do about it?

Advertisers Could Be Damaging Campaigns with ads.txt

The problem with ads.txt

The messy reality of new technology

How to move to incremental measurement

Four pillars of good measurement

Measurement gold standard

Getting the Measure of Programmatic

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