--- title: Changing measurement barriers description: There are four key reasons why improving digital media measurement is a complex challenge. image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-159888.jpeg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Changing measurement barriers [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) Aug 21, 2018 #### There are four key reasons why improving digital media measurement is a complex challenge.  ![pexels-photo-159888](https://news.keplergrp.com/hs-fs/hubfs/Imported_Blog_Media/pexels-photo-159888.jpeg?width=640&name=pexels-photo-159888.jpeg)   - **Transparency in data** Many programmatic technologies and ad networks withhold the granular, log-level data needed for advertisers to understand the impact of their media buys. - **Siloed channels** Traditional mediums like TV and print provide very little actionable data. Even channels such as paid search and affiliate are limited. Many marketers are hesitant to change programmatic measurement as current click-based measurement can be easily compared with other channels. Marketers need to question what means more to their activity: ease or accuracy.  - **Walled gardens** Walled gardens platforms such as Facebook and Google keep a lot of the performance data to themselves, restricting tracking and measurement methods that can be used on other programmatic channels.  - **Stakeholder inertia** Changing your approach to measurement can be a tricky sell internally. There is an education process to undertake before you can get buy-in. Also senior management can prioritise simplicity in measuring across all media, not wanting to disrupt other more established media channels.   To find out how to overcome these challenges, download our whitepaper on how to determine the true impact of your advertising.    [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3336178/b12e98af-865b-4e2c-bcaa-8caa16efcf62.png)](https://cta-redirect.hubspot.com/cta/redirect/3336178/b12e98af-865b-4e2c-bcaa-8caa16efcf62)     SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Changing%20measurement%20barriers) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fchanging-measurement-barriers%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Kepler and Infectious Media Join Forces](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [![To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-159888.jpeg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) Aug 21, 2018 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021