John Ebbert talks to industry big wigs about "What is programmatic buying?" Including insight from our own COO, Andy Cocker, on what is the difference between programmatic buying and RTB
"Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. While it includes RTB it also includes non RTB methods and buy types such as Facebook Ads API and the Google Display Network. Programmatic also implies the use of..." read more at AdExchanger
