--- title: How MBNA progressed measurement to prove the true impact of display description: MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising. image: https://news.keplergrp.com/hubfs/MBNA-ad.jpg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # How MBNA progressed measurement to prove the true impact of display [Analytics](https://news.keplergrp.com/tag/analytics) By: [Marketing](https://news.keplergrp.com/author/marketing) Oct 11, 2019 **Challenge** MBNA had struggled to get transparent information on the media buying through the agencies it worked with. There was little insight into where inventory was served, so MBNA found it hard to measure the impact of its programmatic advertising.   **Solution** MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising. This solution uses an exposed and a control group to proof those who saw adverts convert more frequently than those who didn’t.  MBNA increased the return from their ad spend by optimising the number of incremental conversions from campaigns in real time.   **Results** MBNA used granular data to understand the true incremental impact of its programmatic advertising.  MBNA can now confidently report the return driven directly by its display activity, and work to increase it.   ![](http://www.infectiousmedia.com/wp-content/uploads/2017/10/Incremental_conversion-01-1024x1001.png)   MBNA and Infectious Media won the [Best Attribution Solution at The Drum Digital Trading Awards 2017.](http://www.digitaltradingawards.co.uk/digital-trading-awards-2017/best-attribution-solution/how-mbna-progressed-the-science-of-measurement-to-prove-the-true-impact-of-display)   ![](http://www.infectiousmedia.com/wp-content/uploads/2017/10/Drum_Digital-Trading-Awards_WINNER.png) SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20MBNA%20progressed%20measurement%20to%20prove%20the%20true%20impact%20of%20display) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fhow-mbna-progressed-measurement-to-prove-the-true-impact-of-display%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Marketers who get measurement wrong are not thinking big enough](https://news.keplergrp.com/hubfs/conte-sufc3ad0001-copiaeng-1024x646.jpg)](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) #### [Marketers who get measurement wrong are not thinking big enough](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) [Read More](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/MBNA-ad.jpg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [Analytics](https://news.keplergrp.com/tag/analytics) By: [Marketing](https://news.keplergrp.com/author/marketing) Oct 11, 2019 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021