--- title: Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis description: Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners. image: https://news.keplergrp.com/hubfs/Winner.jpg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) May 10, 2019 Infectious Media wins the Branding award at [The Drum Digital Advertising Awards Europe](https://www.digitaladvertisingawards.com/digital-advertising-awards-2019/branding/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) with John Lewis & Partners.  ![Winner](https://news.keplergrp.com/hs-fs/hubfs/Winner.jpg?width=2000&name=Winner.jpg)   ### BRINGING REAL-TIME, PROGRAMMATIC INTELLIGENCE TO OUT-OF-HOME FOR JOHN LEWIS Programmatic trading has long been reserved for interactive  channels such as display and online video. Its targetable nature has made it attractive to performance marketers, but largely irrelevant to upper-funnel brand marketers. Meanwhile, above the line channels such as TV and out-of-home have continued to be traded traditionally with planning and measurement relying on just panel data. John Lewis Home Solutions provides a marketplace for customers to find qualified tradespeople for home improvements. In 2018 it needed to increase brand awareness whilst improving accountability of its spend. It asked Infectious Media to raise its profile through a transparent and effective real-time programmatic out-of-home (OOH) campaign. Bringing real-time to OOH would allow it to be more efficient at reaching the right people in large numbers. Programmatic planning: Infectious Media found out in which  locations John Lewis customers most often read about home  improvement by using web page contextual data taken from the  wider brand’s online display activity. These postcodes were cross-referenced with available OOH placements to inform targeting. Bringing rigour to OOH measurement: Visitors to the brand’s  website were split into test and control groups based on proximity  to the OOH placements, allowing actual uplift in traffic and sales caused by the advertising to be measured. The result? The UK’s first real-time programmatic OOH  campaign led to more effective targeting, financial and reporting transparency, and verifiable increased traffic (up to 29%) and sales (up to 8%).   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Infectious%20Media%20%26%20John%20Lewis%20%26%20Partners%20win%20the%20Branding%20award%20-%20Bringing%20real-time%20programmatic%20intelligence%20to%20out-of-home%20for%20John%20Lewis) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Finfectious-media-john-lewis-partners-win-the-branding-award%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Kepler and Infectious Media Join Forces](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [![To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/Winner.jpg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [News](https://news.keplergrp.com/tag/news) By: [Marketing](https://news.keplergrp.com/author/marketing) May 10, 2019 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021