Infectious Media has been shortlisted into 6 categories in the Drum Digital Advertising Awards 2019.
- Video: How John Lewis & Partners guaranteed brand safety whilst driving sales through YouTube
- To drive sales of its consumer electronics, John Lewis & Partners wanted to run a series of high-impact videos on YouTube. Infectious Media faced the challenge of delivering performance at scale whilst avoiding any opportunity for brand safety problems. Using programmatic guaranteed on YouTube, Infectious Media successfully managed both, and delivered a ROI 25% higher than previous YouTube campaigns
- Branding: Bringing real-time programmatic intelligence to out-of-home for John Lewis
- Planned using data from the brand’s display campaigns, John Lewis Home Solutions drove brand awareness with an outdoor campaign bought programmatically in real-time for the first time. It also brought a new standard of rigour to the measurement of the out-of-home channel to show tangible brand uplift from the campaign.
- Best Buy Side Innovation: How out-of-home advertising was freed by real time programmatic trading
- John Lewis’ Home Solutions business saw an opportunity to drive brand awareness with an outdoor advertising campaign bought programmatically, in real-time. Using data from the brand’s display campaigns and its website activity, Infectious Media brought programmatic-style planning and digital rigour and transparency to out-of-home measurement - revitalising the outdated practices in this branding channel
- Most Effective Programmatic Media Partnership, with Broadsign: Setting future standards for real-time programmatic out-of-home with John Lewis
- John Lewis Home Solutions saw an opportunity to drive brand awareness with an outdoor advertising campaign bought programmatically in real-time for the first time. Infectious Media modified its demand side platform to integrate with Broadsign to bid on inventory in a real-time auction - allowing Infectious Media to manage bids in real-time, and determine differences in outcomes when analysing the campaign.
- Most Effective Use of Performance: How de-siloing data across the partnership unlocked performance for John Lewis Finance
- To earn new customers for its finance products, John Lewis Finance and Infectious Media ran a programmatic campaign that unified data from across the John Lewis Partnership to identify the most relevant customers. As each stage of the campaign delivered impressive success, new uses of data expanded the campaign - leading to performance up to 89% under the target cost per acquisition.
- Most effective Use of Data: Unlocking new audiences for John Lewis Finance by breaking down data from across the partnership
- To earn new customers for its finance products, John Lewis Finance and Infectious Media ran a programmatic campaign that unified data from across the John Lewis Partnership to identify the most relevant customers. As each stage of the campaign delivered impressive success, new uses of data expanded the campaign - leading to performance up to 89% under the target cost per acquisition.
