London – Infectious Media, the real-time advertising specialist, has appointed Dr Roy Rosemarin to the newly created role of Head of Analytics and Data Science. Roy reports to the COO and leads a unified team tasked with client insight, and the strategic development of advanced machine learning algorithms and statistical techniques to drive the efficiency of the company’s proprietary bidding technology.
Roy joins from the finance sector where he held a number of roles within the data science field. His ad tech experience stems from time spent at Adfonic, where he designed a system for the buying of adverts based on predictions of user behaviour and yield management strategies.
“This is a very exciting role for me, uniquely fitting my skills, experience and interests,” says Roy. “Infectious Media has an unparalleled reputation for innovation in real-time advertising and the opportunity to work with the team to deliver great service to leading advertisers and influence the development of the companies unique technology, was one I couldn’t resist.”
Andy Cocker, COO and Co-founder at Infectious Media adds: “Adding Roy's statistical and data science knowledge to the expertise of our in-house engineers and developers will allow us further understand and predict the real-time landscape to deliver smarter solutions and even more efficient campaigns for our clients across the world”.
