DBS is a purpose-driven financial institution that believes it has a central role to play in creating a sustainable future beyond banking. That's why they developed “Sparks,” an award-winning miniseries, to create a greater sense of urgency about taking action on sustainability. 

The Campaign

To help Sparks reach a wider audience and attract more viewers, the Kepler APAC team helped DBS become one of the first brands in Singapore to test Facebook in-stream video ads.

The campaign included two 15-second in-stream video ads of a Sparks episode on food security and targeted Singapore residents aged 25–44 interested in sustainability and food. The team retargeted ads to a Custom Audience of people who had watched the full episode and targeted lookalike audiences based on real-time campaign data.

The Result

A brand lift study showed that in-stream video ads delivered strong performance, confirming the strength of DBS’s marketing strategy:

• 39-point lift in ad recall
• 9-point lift in brand awareness
• 6-point lift in action intent
  

The full case study was originally published by Facebook and can be viewed here.   

As a Facebook Marketing Partner, Kepler is working closely with the platform. Get in touch if you want to find out more.