---
title: "DBS Case Study: Driving performance and purpose"
description: To help Sparks reach a wider audience and attract more viewers, the Kepler APAC team helped DBS become one of the first brands in Singapore to test Facebook in-stream video ads.
image: https://news.keplergrp.com/hubfs/DBS.jpg
---
- [Capabilities](https://www.keplergrp.com/capabilities)
- [About](https://www.keplergrp.com/about)
- [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about)
- [EMEA](https://www.keplergrp.com/emea)
- [APAC](https://www.keplergrp.com/apac)
- [News](https://news.keplergrp.com/kepler)
- [Blog](https://news.keplergrp.com/kepler)
- [Insights](https://3336178.hs-sites.com/resources)
- [Our Culture](https://www.keplergrp.com/our-culture)
- [Careers](https://www.keplergrp.com/careers)
- [Contact](https://www.keplergrp.com/contact)
- [Capabilities](https://www.keplergrp.com/capabilities)
- [About](https://www.keplergrp.com/about)
- [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about)
- [EMEA](https://www.keplergrp.com/emea)
- [APAC](https://www.keplergrp.com/apac)
- [News](https://news.keplergrp.com/kepler)
- [Blog](https://news.keplergrp.com/kepler)
- [Insights](https://3336178.hs-sites.com/resources)
- [Our Culture](https://www.keplergrp.com/our-culture)
- [Careers](https://www.keplergrp.com/careers)
- [Contact](https://www.keplergrp.com/contact)
### DBS Case Study: Driving performance and purpose
[Strategy](https://news.keplergrp.com/kepler/tag/strategy) By: [Jasmine Ong](https://news.keplergrp.com/kepler/author/jasmine-ong) November 23, 2021
 
DBS is a purpose-driven financial institution that believes it has a central role to play in creating a sustainable future beyond banking. That's why they developed “Sparks,” an award-winning miniseries, to create a greater sense of urgency about taking action on sustainability.
### The Campaign
To help Sparks reach a wider audience and attract more viewers, the Kepler APAC team helped DBS become one of the first brands in Singapore to test Facebook in-stream video ads.
The campaign included two 15-second in-stream video ads of a Sparks episode on food security and targeted Singapore residents aged 25–44 interested in sustainability and food. The team retargeted ads to a Custom Audience of people who had watched the full episode and targeted lookalike audiences based on real-time campaign data.
### The Result
A brand lift study showed that in-stream video ads delivered strong performance, confirming the strength of DBS’s marketing strategy:
- 39-point lift in ad recall
- 9-point lift in brand awareness
- 6-point lift in action intent
The full case study was originally published by Facebook and can be viewed [here](https://www.facebook.com/business/success/3-dbs?utm_campaign=Kepler%20External%20Newsletter_Americas&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9ROgJkq-nDiCzvYY7_mjcJmejr7ModRpRKe5TY3Ry0ISI48_rkDj5pS10UayZDUtgOjt5i).
*As a Facebook Marketing Partner, Kepler is working closely with the platform. [Get in touch ](https://www.keplergrp.com/contact)if you want to find out more.*
Share: [.png?width=24&name=facebook-icon-01%20(1).png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [.png?width=24&name=linkedin-icon-01%20(1).png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [.png?width=24&name=twitter-icon-01%20(1).png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=DBS%20Case%20Study%3A%20Driving%20performance%20and%20purpose) [](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdbs-driving-performance-and-purpose%3Futm_medium%3Dsocial%26utm_source%3Demail)
### More News from Kepler Group
### [Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment)
Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers,...
[Read More](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment)
### [How to Spend the Right Amount at the Right Time on Amazon Search](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search)
Timing is everything in retail, but retail media platforms offer few options to advertisers who want to control spend by...
[Read More](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search)
### [Why more advertisers will see Amazon as a brand builder](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder)
This article by Hannah Grobmyer, AVP of Client Delivery at Kepler, was originally published inThe Media Leader.
[Read More](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder)
### [Reverse Weave Week campaign for Champion shortlisted](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards)
Kepler was recently shortlisted for Digiday’s Media Buying and Planning awards for our use of emergent media in a campaign...
[Read More](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards)
### [What Google’s Topics API Proposal Means for Brands](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands)
Google recently announced a new proposal for enabling interest-based advertising in Chrome: Topics API. Topics is intended...
[Read More](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands)
### [Kepler Partners with Supply Side Platforms to Maximize Media Impact](https://news.keplergrp.com/kepler/kepler-partners-with-supply-side-platforms-to-maximize-media-impact)
It’s more important than ever that brands make the most of their media dollars, but currently, only a portion of every...
[Read More](https://news.keplergrp.com/kepler/kepler-partners-with-supply-side-platforms-to-maximize-media-impact)
# Ready for Transformation?
[Get Started](https://www.keplergrp.com/contact#getstarted)
- [About](https://www.keplergrp.com/about)
- [Capabilities](https://www.keplergrp.com/capabilities)
- [MEDIA + CRM](https://www.keplergrp.com/capabilities#media-crm)
- [DATA](https://www.keplergrp.com/capabilities#data-systems)
- [IN-HOUSING](https://www.keplergrp.com/capabilities#media-teams)
- [KEPLER TECH: KIP](https://www.keplergrp.com/capabilities#meet-kip)
- [News](https://www.keplergrp.com/news)
- [Careers](https://www.keplergrp.com/careers)
- [Contact](https://www.keplergrp.com/contact)
- Reseller solutions
- [Amazon](https://www.keplergrp.com/amazon-advertising-solutions)
- [GOOGLE - ADVZ](https://www.advz.com/)
- [Google - Napkyn](https://www.napkyn.com/)
Get invites to exclusive events for marketing leaders and receive the latest digital news and case studies.
[](https://twitter.com/KeplerGrp) [](https://www.linkedin.com/company/kepler-group-llc)
[© 2022 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy](https://www.keplergrp.com/privacy-policy)