News

Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next

Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers,...

How to Spend the Right Amount at the Right Time on Amazon Search

Timing is everything in retail, but retail media platforms offer few options to advertisers who want to control spend by...

Why more advertisers will see Amazon as a brand builder

This article by Hannah Grobmyer, AVP of Client Delivery at Kepler, was originally published inThe Media Leader.

Webinar Recap: Transforming Your Connected TV Strategy

If you didn't join our recent webinar, Transforming Your Connected TV Strategy, you missed an insightful conversation and...

Google’s sunsetting UA. What now?

Google has announced it will replace its current analytics measurement standard – Universal Analytics (UA) – with Google...

Black History Month Spotlight: Thelicia Covington

Representation matters. It gives people the space to feel validated and allows everyone to express their opinions...

Reverse Weave Week campaign for Champion shortlisted

Kepler was recently shortlisted for Digiday’s Media Buying and Planning awards for our use of emergent media in a campaign...

Black History Month Spotlight: Gabriela Alleyne

Representation matters. It gives people the space to feel validated and allows everyone to express their opinions...

What Google’s Topics API Proposal Means for Brands

Google recently announced a new proposal for enabling interest-based advertising in Chrome: Topics API. Topics is intended...