Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next

Strategy By: Marketing September 29, 2022

Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers, the ability to close the loop and understand how audiences exposed to certain methods of communication go on to interact with their products and services is the greatest opportunity retail media presents. We share an essential shopping list of what advertisers need to be wary of and what they can do to dig up value in retail media.

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Download our essential shopping list for advertisers.

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