Our recent webinar, Media Investment Evolved: How brands are transforming the media service model, featured an in-depth discussion around our recent findings and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

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Download the presentation

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The webinar was recorded on January 26, 2022, and features:

• Nitin Rabadia - Commercial Director, Kepler EMEA
• Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
• Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
• Leonardo Oliveira - Digital Strategy Director, MediaSense
• Louis Connor - Business Development Director, Kepler EMEA

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Panelists explored:

• How media spend level affects service models
• Where the priorities of senior marketers differ from those of their agency partners
• The multi-market media brief and what marketers need from a partner
• How marketers in the US, UK, and APAC look at media investment differently

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