---
title: "Webinar Replay: Media Investment Evolved"
description: Our research into media investment models was so packed full of insights we did a deep dive in our recent webinar, Media Investment Evolved.
---

[News](https://news.keplergrp.com/kepler)

# [Webinar Replay: Media Investment Evolved](https://news.keplergrp.com/kepler/webinar-replay-media-investment-evolved-how-brands-are-transforming-the-media-service-model)

 Written by [Marketing](https://news.keplergrp.com/kepler/author/marketing) | Jan 27, 2022 5:22:00 PM

Our recent webinar, ***Media Investment Evolved: How brands are transforming the media service model,*** featured an in-depth discussion around our [recent findings](https://www.keplergrp.com/news-articles/brands-are-reinventing-the-role-of-the-media-agency-international-study-of-senior-marketers-finds) and the impact of these insights on media investment models. Alongside thought-leaders from Bloomberg Media and MediaSense, the Kepler team examined the evolving role of the agency in digital marketing and how brands need to plan for the data-driven future.

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[**Download the presentation**](https://news.keplergrp.com/hubfs/Campaigns/Webinar%20-%20Media%20Investment%20Evolved/Media-Investment-Evolved-webinar.ppt)

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The webinar was recorded on January 26, 2022, and features:

- Nitin Rabadia - Commercial Director, Kepler EMEA
- Chris Marino - Global Head of Performance Marketing & Media, Bloomberg Media
- Michael Monaco - SVP, Marketing Analytics & Systems Strategy, Kepler
- Leonardo Oliveira - Digital Strategy Director, MediaSense
- Louis Connor - Business Development Director, Kepler EMEA

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Panelists explored:

- How media spend level affects service models
- Where the priorities of senior marketers differ from those of their agency partners
- The multi-market media brief and what marketers need from a partner
- How marketers in the US, UK, and APAC look at media investment differently

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[View full post](https://news.keplergrp.com/kepler/webinar-replay-media-investment-evolved-how-brands-are-transforming-the-media-service-model)

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