--- title: Mobile marketing tips from the experts description: Dan de Sybel, CTO at IM, features in The Guardian, giving an insight into how advertisers can realise the huge potential of smartphones. image: https://news.keplergrp.com/hubfs/pexels-photo-261628.jpeg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Mobile marketing tips from the experts [Technology](https://news.keplergrp.com/tag/technology) By: [Dan de Sybel](https://news.keplergrp.com/author/dan-de-sybel) Apr 4, 2018 #### Dan de Sybel, Chief Technology Officer at Infectious Media, features in The Guardian, giving an insight into how advertisers can realise the huge potential of smartphones. ![](https://news.keplergrp.com/hubfs/pexels-photo-261628.jpeg) ### "Keep an eye on what’s next" Mobile marketing’s huge potential is being held back by the inability of advertisers to understand the impact it has on wider marketing objectives. The good news is that this is set to change. This year’s arrival of cross-device solutions from Facebook and Google will allow marketers to understand if people see or click on mobile ads, and then purchase on their PC/laptop. This is a game-changer. It will support the full benefits of programmatic advertising on mobile, through the combination of advertiser, exchange and third-party data, to produce more effective advertising.   To read the complete article, click [here](http://www.theguardian.com/media-network/2015/sep/25/mobile-marketing-tips-experts).   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mobile%20marketing%20tips%20from%20the%20experts) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fmobile-marketing-tips-experts%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach](https://news.keplergrp.com/hubfs/DBS_Sparks-Banner%20(3).jpg)](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) #### [DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) [Read More](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) [![Reaching European football fans with Facebook in-stream video ads](https://news.keplergrp.com/hubfs/MasterCard-Banner%20(2).jpg)](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) #### [Reaching European football fans with Facebook in-stream video ads](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) [Read More](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/pexels-photo-261628.jpeg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [Technology](https://news.keplergrp.com/tag/technology) By: [Dan de Sybel](https://news.keplergrp.com/author/dan-de-sybel) Apr 4, 2018 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021