Our CEO, Martin Kelly, features on Exchangewire giving chapter and verse on where the real time advertising industry is headed.
"It’s hard to believe that the first real-time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. It made sense for everyone involved, smooth workflow, fair pricing and precise targeting. A raft of new companies were born and predictions of stratospheric growth of programmatic media buying ensued. At a glance, the prophecy is coming true..."
Read more on Exchangewire
