---
title: Programmatic advertising – a new destination for travel brands
description: Programmatic advertising – a new destination for travel brands
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/tnooz.png
---

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# Programmatic advertising – a new destination for travel brands

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

Attila Jakab, Client Strategy Director at Infectious Media, gives her analysis of the best ways to manage travel campaigns using programmatic.

"The wealth of rich data at travel brands’ fingertips means programmatic display advertising can be used to reduce this reliance on search and OTAs to improve incremental volume and efficiencies by targeting users through the entire customer lifecycle" says Attila Jakab.

Read the [full article here.](http://www.tnooz.com/article/programmatic-advertising-next-destination-brands/)

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