Real-time bidding for dummies

By: Marketing Jul 13, 2017

cim-logoOur CEO & Co-founder Andy Cocker features in The Marketer's introductory guide to real-time bidding:

"Simply put, real-time bidding is the auction system used to match up available advertising impressions with interested advertisers. According to Infectious Media co-founder and COO Andy Cocker, it’s an efficient way of targeting, buying and optimising online advertising campaigns"

Read the full article on The Marketer

Get monthly programmatic insights into your inbox