How robot auctions are shaking up digital advertising

By: Marketing Jul 13, 2017

 

Infectious Media chief executive and co-founder, Martin Kelly speaks to BBC about programmatic advertising.

"We get an opportunity to bid on your eyeballs. We'll know what type of computer you're using, where you are roughly, the bit of the website you're looking at, but we won't have any personally identifiable information."

 

Read the full article on BBC News.

 

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