Interview with Peter Burns, Manager, Online Marketing, Waitrose

Excerpt from interview with Peter Burns, Manager, Online Marketing, Waitrose and Martin Kelly, CEO, Infectious Media
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By: Marketing, on Dec 13, 2017

The challenges of Real Time Advertising are debated at IAB event

Coverage of our CEO Martin Kelly's talk from the IAB Real-Time Advertising Conference
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By: Marketing, on Dec 13, 2017

Hail the European Traders: Next Generation Trading Services

Article on how the independent trading desks, including Infectious Media, are driving innovation.
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By: Marketing, on Dec 13, 2017

Übernehmen Sie Kontrolle über Ihr RTB-Budget - Fragen, die Sie ihrem RTB Dienstleister stellen können

Übernehmen Sie Kontrolle über Ihr RTB-Budget - Fragen, die Sie ihrem RTB Dienstleister stellen können
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By: Marketing, on Dec 13, 2017

BSkyB spends £6m on real-time bidding

BSkyB talking about their level of commitment to real-time advertising, including work with Infectious Media on customer cross/up sell.
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By: Marketing, on Dec 13, 2017

The future of real time bidding lies with improving the advertising experience

Our CEO Martin Kelly talks about where the real time industry is headed
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By: Marketing, on Dec 13, 2017

The Agency And Consultancy Collision

As advertising agencies look to ape consultancies, and consultancies trespass into agency territory, this Exchangewire article examines ...
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By: Marketing, on Dec 13, 2017

Le nombre d’impressions n’est pas l’indicateur le plus pertinent pour mesurer l’efficacité des campagnes.

Le nombre d’impressions n’est pas l’indicateur le plus pertinent pour mesurer l’efficacité des campagnes.
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By: Marketing, on Dec 13, 2017

Real-time bidding progresses in 2012 - infographic

Guardian Media Network published our RTB 2012 year review infographic showing the the growth of media trading across Europe.
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By: Marketing, on Dec 13, 2017

How RTB Has Changed Our Industry

In many ways, I’m not sure the industry has moved on that much in the way that RTB is being utilised. The immediate set of benefits...
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By: Marketing, on Dec 13, 2017
 
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