--- title: 5 questions advertisers have about YouTube’s brand-safety measures description: How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety measures. image: https://news.keplergrp.com/hubfs/shutterstock_176457944.jpg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # 5 questions advertisers have about YouTube’s brand-safety measures [Strategy](https://news.keplergrp.com/tag/strategy) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden) Apr 2, 2018 #### Infectious Media's Global Strategic Partnerships Director, Dan Larden, speaks to [Digiday](https://digiday.com/marketing/5-questions-advertisers-youtubes-brand-safety-measures/) about the questions advertisers have about YouTube's new brand safety measures.  YouTube is [tightening up requirements](http://variety.com/2018/digital/news/youtube-changes-partner-program-google-preferred-advertisers-1202665815/) for content creators to quell advertiser concerns following the Logan Paul controversy. Under YouTube’s new rules, creators of channels need more than 1,000 subscribers and 4,000 hours of watch time to earn money from ads, while videos on Google Preferred, which represent the top 5 percent of most-viewed channels, will be reviewed by humans, not algorithms, before they are monetized. As the debate around [brand safety matures,](https://digiday.com/marketing/brands-talk-tough-youtube-arent-likely-walk/) advertisers fall into one of two camps: those that think Google has taken positive steps to tackle the issue over the past 12 months and others who believe Google won’t exert more control over controversial content for fear of losing money. Advertisers publicly welcomed the latest overhaul but have lingering questions.   **How detailed will YouTube’s brand-safety reporting be?** YouTube has promised to provide regular transparency reports on brand safety. Advertisers and agencies wonder how granular those insights will be. Dan Larden, global strategic partnerships director at Infectious Media, said the agency is booking campaigns directly with content creators due to its brand-safety concerns on YouTube. “But this comes at a higher price and gives us less reach,” he said.   [Read full article here.](https://digiday.com/marketing/5-questions-advertisers-youtubes-brand-safety-measures/) SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=5%20questions%20advertisers%20have%20about%20YouTube%E2%80%99s%20brand-safety%20measures) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fadvertisers-questions-youtube-brand-safety%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/hubfs/WARC_Blog-Banner.png)](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) #### [Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [Read More](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [![How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/hubfs/FB_Prepare-Blog%20(3).png)](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) #### [How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Read More](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/shutterstock_176457944.jpg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [Strategy](https://news.keplergrp.com/tag/strategy) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden) Apr 2, 2018 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021