---
title: News | Louis Connor
description: Strategic insights from Kepler, the leading programmatic thinkers.
---

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# News

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<https://news.keplergrp.com/kepler/ctv-webinar-what-advertisers-need-to-do-to-embrace-a-ctv-first-future>

### [WEBINAR: What advertisers need to do to embrace a CTV-First Future](https://news.keplergrp.com/kepler/ctv-webinar-what-advertisers-need-to-do-to-embrace-a-ctv-first-future)

The emergence of Connected TV can be seen as a true market disruptor which has only grown as a magnet for viewership in a...

[Read More](https://news.keplergrp.com/kepler/ctv-webinar-what-advertisers-need-to-do-to-embrace-a-ctv-first-future)

<https://news.keplergrp.com/kepler/to-dtc-or-not-to-dtc>

### [To DTC or not to DTC?](https://news.keplergrp.com/kepler/to-dtc-or-not-to-dtc)

Will DTC work for your business? The allure of going direct-to-consumer is strong for many brands. With the potential for...

[Read More](https://news.keplergrp.com/kepler/to-dtc-or-not-to-dtc)

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