--- title: News | Technology description: Technology | Strategic insights from Kepler, the leading programmatic thinkers. --- - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/tag/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/tag/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) # News ### Select Topic ![](https://www.campaigncreators.com/hubfs/blog_images/dropdown.svg) - [Strategy (29)](https://news.keplergrp.com/kepler/tag/strategy) - [News (16)](https://news.keplergrp.com/kepler/tag/news) - [Kepler Culture (15)](https://news.keplergrp.com/kepler/tag/kepler-culture) - [Technology (14)](https://news.keplergrp.com/kepler/tag/technology) - [Analytics (4)](https://news.keplergrp.com/kepler/tag/analytics) - [Kepler Events (4)](https://news.keplergrp.com/kepler/tag/kepler-events) - [Events (3)](https://news.keplergrp.com/kepler/tag/events) ### [Google’s sunsetting UA. What now?](https://news.keplergrp.com/kepler/googles-sunsetting-ua.-what-now) Google has announced it will replace its current analytics measurement standard – Universal Analytics (UA) – with Google... [Read More](https://news.keplergrp.com/kepler/googles-sunsetting-ua.-what-now) ### [DBS Bank reinvents brand campaigns with a full-funnel approach](https://news.keplergrp.com/kepler/dbs-bank-reinvents-brand-campaigns-with-innovative-storytelling-and-a-full-funnel-approach) In this case study we explore how adopting a digital-first mindset led DBS Bank to create an industry-first creative... [Read More](https://news.keplergrp.com/kepler/dbs-bank-reinvents-brand-campaigns-with-innovative-storytelling-and-a-full-funnel-approach) ### [Google Delays Deprecation of 3rd Party Cookies](https://news.keplergrp.com/kepler/google-delays-deprecation-of-3rd-party-cookies) Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay... [Read More](https://news.keplergrp.com/kepler/google-delays-deprecation-of-3rd-party-cookies) ### [iOS 15: Bracing For Ad Impact Amid New Privacy Features](https://news.keplergrp.com/kepler/ios-15-bracing-for-ad-impact-amid-new-privacy-features) At WWDC on June 7-11, Appleannounceda host of privacy features for iOS 15, iPadOS 15, macOS Monterey, and watchOS8 to be... [Read More](https://news.keplergrp.com/kepler/ios-15-bracing-for-ad-impact-amid-new-privacy-features) ### [Fueling acquisition across the funnel](https://news.keplergrp.com/kepler/fueling-acquisition-across-the-funnel) In this case study we will discuss how we worked with M&S to rejuvenate its brand with a key demographic to drive new... [Read More](https://news.keplergrp.com/kepler/fueling-acquisition-across-the-funnel) ### [Reaching European football fans with Facebook in-stream video ads](https://news.keplergrp.com/kepler/reaching-european-football-fans-with-facebook-in-stream-video-ads) In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign... [Read More](https://news.keplergrp.com/kepler/reaching-european-football-fans-with-facebook-in-stream-video-ads) ### [iOS 14.5 and the impact to the ad ecosystem](https://news.keplergrp.com/kepler/ios-14.5-and-the-impact-to-the-ad-ecosystem) Apple announced that iOS 14.5 will go live next week with updates that increase user privacy within mobile apps. Apple’s... [Read More](https://news.keplergrp.com/kepler/ios-14.5-and-the-impact-to-the-ad-ecosystem) ### [POV: Google’s latest privacy announcement](https://news.keplergrp.com/kepler/pov-googles-latest-privacy-announcement) Yesterday, Google released ablog postconfirming it will not adopt alternative user-level identifiers once third party... [Read More](https://news.keplergrp.com/kepler/pov-googles-latest-privacy-announcement) ### [Google prioritizes responsive search ads as default ad type](https://news.keplergrp.com/kepler/google-prioritizes-responsive-search-ads-as-default-ad-type) Google announcedthat starting February 18th, responsive search ads will be replacing expanded text ads (ETAs) as the new... 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