News

Google’s sunsetting UA. What now?

Google has announced it will replace its current analytics measurement standard – Universal Analytics (UA) – with Google...

2021 AdTech predictions

The 5 most critical things to focus on this year Last year will go down as pivotal for AdTech for many reasons. But for both...

Google Ads Data Hub

Why Google’s Ads Data Hub (ADH) could be the answer to advertisers’ attribution and targeting prayers With the media...

New Augmented Insights make it easier to read the signals

This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and...