--- title: Download our latest thinking on Transformation of Media description: There has been a total transformation of what advertisers need. A combination of new technologies, new regulation and more sophisticated in-house skills mean agencies have a brand new role to play, with these changes sped up by the outbreak of Covid-19. image: https://news.keplergrp.com/hubfs/tranmedia.jpg --- - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) ### Download our latest thinking on Transformation of Media [Strategy](https://news.keplergrp.com/kepler/tag/strategy) By: [Marketing](https://news.keplergrp.com/kepler/author/marketing) July 27, 2021 ![Download our latest thinking on Transformation of Media](https://news.keplergrp.com/hubfs/tranmedia.jpg) ![Download our latest thinking on Transformation of Media](https://news.keplergrp.com/hubfs/tranmedia.jpg) ## The digital revolution of media and marketing is undeniable. There has been a total transformation of what advertisers need. A combination of new technologies, new regulation and more sophisticated in-house skills mean agencies have a brand new role to play, with these changes sped up by the outbreak of Covid-19. But ISBA wanted to validate thinking on the new landscape through qualitative research that would provide real insight into why and how brands should respond. As a result, it asked Infectious Media to speak with senior figures at MADE.com, Royal London, HSBC and Deutsche Telekom, as well as media advisor MediaSense. This white paper that explores the insights these conversations produced to help brands who are looking to seize the opportunities of a digitally transformed media landscape. [Download Now](https://info.infectiousmedia.com/kep-transformation-of-media) Share: [![Share on Facebook](https://news.keplergrp.com/hs-fs/hubfs/facebook-icon-01%20(1).png?width=24&name=facebook-icon-01%20(1).png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://news.keplergrp.com/hs-fs/hubfs/linkedin-icon-01%20(1).png?width=24&name=linkedin-icon-01%20(1).png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://news.keplergrp.com/hs-fs/hubfs/twitter-icon-01%20(1).png?width=24&name=twitter-icon-01%20(1).png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Download%20our%20latest%20thinking%20on%20Transformation%20of%20Media) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdownload-our-latest-thinking-on-transformation-of-media%3Futm_medium%3Dsocial%26utm_source%3Demail) ### More News from Kepler Group ### [Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment) Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers,... [Read More](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment) ### [How to Spend the Right Amount at the Right Time on Amazon Search](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search) Timing is everything in retail, but retail media platforms offer few options to advertisers who want to control spend by... [Read More](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search) ### [Why more advertisers will see Amazon as a brand builder](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder) This article by Hannah Grobmyer, AVP of Client Delivery at Kepler, was originally published inThe Media Leader. [Read More](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder) ### [Reverse Weave Week campaign for Champion shortlisted](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards) Kepler was recently shortlisted for Digiday’s Media Buying and Planning awards for our use of emergent media in a campaign... [Read More](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards) ### [What Google’s Topics API Proposal Means for Brands](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands) Google recently announced a new proposal for enabling interest-based advertising in Chrome: Topics API. Topics is intended... [Read More](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands) ### [Kepler Partners with Supply Side Platforms to Maximize Media Impact](https://news.keplergrp.com/kepler/kepler-partners-with-supply-side-platforms-to-maximize-media-impact) It’s more important than ever that brands make the most of their media dollars, but currently, only a portion of every... [Read More](https://news.keplergrp.com/kepler/kepler-partners-with-supply-side-platforms-to-maximize-media-impact) # Ready for Transformation? [Get Started](https://www.keplergrp.com/contact#getstarted) - [About](https://www.keplergrp.com/about) - [Capabilities](https://www.keplergrp.com/capabilities) - [MEDIA + CRM](https://www.keplergrp.com/capabilities#media-crm) - [DATA](https://www.keplergrp.com/capabilities#data-systems) - [IN-HOUSING](https://www.keplergrp.com/capabilities#media-teams) - [KEPLER TECH: KIP](https://www.keplergrp.com/capabilities#meet-kip) - [News](https://www.keplergrp.com/news) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - Reseller solutions - [Amazon](https://www.keplergrp.com/amazon-advertising-solutions) - [GOOGLE - ADVZ](https://www.advz.com/) - [Google - Napkyn](https://www.napkyn.com/) Get invites to exclusive events for marketing leaders and receive the latest digital news and case studies. [![Twitter](https://news.keplergrp.com/hubfs/raw_assets/public/Keplergrp_August2021/images/twitter.svg)](https://twitter.com/KeplerGrp) [![LinkedIn Social Media](https://news.keplergrp.com/hubfs/raw_assets/public/Keplergrp_August2021/images/linkedin.svg)](https://www.linkedin.com/company/kepler-group-llc) [© 2022 Kepler Group, LLC 6 E 32nd Street, New York, NY 10016 Privacy Policy](https://www.keplergrp.com/privacy-policy)