--- title: Programmatic Blog | Martin Kelly description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [News](https://news.keplergrp.com/tag/news) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ... [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/PT-2020-LinkedIn-InHousing.jpg)](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) [News](https://news.keplergrp.com/tag/news) #### [The in-housing pendulum will begin to swing back](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) With in-house brands starting to renew ties with agencies, is the in-housing trend doing a U-turn? [Read More](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jan 9, 2020 [![brendan-church-pKeF6Tt3c08-unsplash](https://news.keplergrp.com/hubfs/brendan-church-pKeF6Tt3c08-unsplash.jpg)](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) [News](https://news.keplergrp.com/tag/news) #### [What Brexit Can Teach Brands About In-Housing](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ... [Read More](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Dec 10, 2019 [![chess-3801531_1280](https://news.keplergrp.com/hubfs/chess-3801531_1280.jpg)](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) [News](https://news.keplergrp.com/tag/news) #### [2020: The year the service layer fights back](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ... [Read More](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Dec 5, 2019 [![IAB12](https://news.keplergrp.com/hubfs/IAB12.png)](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) [News](https://news.keplergrp.com/tag/news) #### [Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy [Read More](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 8, 2019 [![Double exposure design. Business partners concept with businessman and businesswoman handshake at modern office indoors](https://news.keplergrp.com/hubfs/Stock%20images/Double%20exposure%20design.%20Business%20partners%20concept%20with%20businessman%20and%20businesswoman%20handshake%20at%20modern%20office%20indoors.jpeg)](https://news.keplergrp.com/publicis-group-acquires-epsilon) [News](https://news.keplergrp.com/tag/news) #### [Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly](https://news.keplergrp.com/publicis-group-acquires-epsilon) Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ... [Read More](https://news.keplergrp.com/publicis-group-acquires-epsilon) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 1, 2019 [![Programmatic-Trends-2019-720x374-generic](https://news.keplergrp.com/hubfs/Programmatic-Trends-2019-720x374-generic.jpg)](https://news.keplergrp.com/programmatic-trends-2019) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Programmatic Trends 2019](https://news.keplergrp.com/programmatic-trends-2019) We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ... [Read More](https://news.keplergrp.com/programmatic-trends-2019) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Feb 12, 2019 [![power-plant-control-room-electric-old-55830 (1)](https://news.keplergrp.com/hubfs/power-plant-control-room-electric-old-55830%20(1).jpeg)](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Programmatic in-housing: hybrid models let advertisers take control](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ... [Read More](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 25, 2018 [![matrix-1735640_640](https://news.keplergrp.com/hubfs/matrix-1735640_640.jpg)](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Time for a New Approach? The Value of First-Party Data](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ... [Read More](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 25, 2018 [![pexels-photo](https://news.keplergrp.com/hubfs/pexels-photo.jpg)](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The digital ad industry must come clean to regain trust](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital. [Read More](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 12, 2018 [1](https://news.keplergrp.com/author/martin-kelly/page/1) [2](https://news.keplergrp.com/author/martin-kelly/page/2)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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