To grow, DTC brands need to break their addiction to social platforms

Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ...
Read More
By: Martin Kelly, on Jan 9, 2020

The in-housing pendulum will begin to swing back

With in-house brands starting to renew ties with agencies, is the in-housing trend doing a U-turn?
Read More
By: Martin Kelly, on Jan 9, 2020
brendan-church-pKeF6Tt3c08-unsplash

What Brexit Can Teach Brands About In-Housing

Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ...
Read More
By: Martin Kelly, on Dec 10, 2019
chess-3801531_1280

2020: The year the service layer fights back

Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ...
Read More
By: Martin Kelly, on Dec 5, 2019
IAB12

Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand

Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy
Read More
By: Martin Kelly, on May 8, 2019
Double exposure design. Business partners concept with businessman and businesswoman handshake at modern office indoors

Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly

Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ...
Read More
By: Martin Kelly, on May 1, 2019
Programmatic-Trends-2019-720x374-generic

Programmatic Trends 2019

We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ...
Read More
By: Martin Kelly, on Feb 12, 2019
power-plant-control-room-electric-old-55830 (1)

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...
Read More
By: Martin Kelly, on Jun 25, 2018
matrix-1735640_640

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...
Read More
By: Martin Kelly, on Jun 25, 2018
pexels-photo

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.
Read More
By: Martin Kelly, on Jun 12, 2018
 

Categories

Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.
Get monthly programmatic insights into your inbox