--- title: Programmatic Blog | Martin Kelly (2) description: Strategic insight from Infectious Media, the leading programmatic thinkers (2) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![pexels-photo-373543 (3)](https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-373543%20(3).jpeg)](https://news.keplergrp.com/the-future-of-programmatic-is-hybrid) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The future of programmatic is hybrid](https://news.keplergrp.com/the-future-of-programmatic-is-hybrid) With recent IAB research revealing that a majority of brands have created their own internal programmatic teams, Martin Kelly, co-founder ... [Read More](https://news.keplergrp.com/the-future-of-programmatic-is-hybrid) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 1, 2018 [![pexels-photo-159888](https://news.keplergrp.com/hubfs/pexels-photo-159888.jpeg)](https://news.keplergrp.com/brands-are-entering-a-new-data-arms-race-and-agencies-must-help-them-to-compete) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete](https://news.keplergrp.com/brands-are-entering-a-new-data-arms-race-and-agencies-must-help-them-to-compete) With the ever-evolving relationship between brand and agency, Infectious Media's CEO, Martin Kelly, explains to AdExchanger how agencies ... [Read More](https://news.keplergrp.com/brands-are-entering-a-new-data-arms-race-and-agencies-must-help-them-to-compete) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 8, 2018 [![steps-388914_1920](https://news.keplergrp.com/hubfs/steps-388914_1920.jpg)](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why the future of programmatic depends on a hybrid model](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ... [Read More](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 3, 2018 [![hong-kong-1990268_1920](https://news.keplergrp.com/hubfs/hong-kong-1990268_1920.jpg)](https://news.keplergrp.com/taking-a-page-from-the-management-consultants) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Taking a Page From the Management Consultants](https://news.keplergrp.com/taking-a-page-from-the-management-consultants) Clients have become more discerning & realistic in their selection of agency partners, says Infectious Media CEO & co-founder, Martin Kelly [Read More](https://news.keplergrp.com/taking-a-page-from-the-management-consultants) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 3, 2018 [![City-AM-png-570x420.jpg](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/wwd_join_us.jpg)](https://news.keplergrp.com/startups-beware-too-much-investment) [News](https://news.keplergrp.com/tag/news) #### [Startups beware: Too much investment too soon can hold back innovation](https://news.keplergrp.com/startups-beware-too-much-investment) For most start ups, receiving investment is the lifeblood that enables them to not just exist, but grow. But is too much investment a ... [Read More](https://news.keplergrp.com/startups-beware-too-much-investment) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 3, 2018 [![Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martin-sorrell.jpg)](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ... [Read More](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 5, 2018 [![model-3282662_1280](https://news.keplergrp.com/hubfs/model-3282662_1280.jpg)](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Martin Kelly on programmatic in 2015 and where it's headed](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) BradInsight interviewed our CEO and co-founder Martin Kelly on programmatic in 2015, viewability and walled gardens [Read More](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 5, 2018 [![pexels-photo-247599](https://news.keplergrp.com/hubfs/pexels-photo-247599.jpeg)](https://news.keplergrp.com/entrepreneurial-lessons-starting-credit-crunch) [News](https://news.keplergrp.com/tag/news) #### [Entrepreneurial lessons from starting in a credit crunch](https://news.keplergrp.com/entrepreneurial-lessons-starting-credit-crunch) CEO and co-founder Martin Kelly shares his own experiences on how to get past a financial meltdown and thrive when starting a new business [Read More](https://news.keplergrp.com/entrepreneurial-lessons-starting-credit-crunch) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 5, 2018 [1](https://news.keplergrp.com/author/martin-kelly/page/1) [2](https://news.keplergrp.com/author/martin-kelly/page/2)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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