--- title: DV360 Custom Bidding drives up to +90% ROAS description: For the past few months, Kepler has been participating in DV360’s Custom Bidding beta and have seen strong improvements on campaign performance. image: https://news.keplergrp.com/hubfs/5f6ca7100ef699628ea454ba_DV360%20Custom%20Bidding.png --- - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) ### DV360 Custom Bidding drives up to +90% ROAS [Strategy](https://news.keplergrp.com/kepler/tag/strategy), [Technology](https://news.keplergrp.com/kepler/tag/technology) By: [Marketing](https://news.keplergrp.com/kepler/author/marketing) September 18, 2020 ![DV360 Custom Bidding drives up to +90% ROAS](https://news.keplergrp.com/hubfs/5f6ca7100ef699628ea454ba_DV360%20Custom%20Bidding.png) ![DV360 Custom Bidding drives up to +90% ROAS](https://news.keplergrp.com/hubfs/5f6ca7100ef699628ea454ba_DV360%20Custom%20Bidding.png) For the past few months, Kepler has been participating in DV360’s *Custom Bidding *beta*. Custom Bidding* is an evolution of Google’s algorithm, allowing media buyers to build custom scripts that feed the algorithm with brand-specific values and variables. For example, a retailer can input transaction values to give the algorithm more information for optimizing revenue/ROAS (“return on ad spend”). This allows better alignment between in-platform campaign goals and advertisers’ underlying business objectives. We have been testing *Custom Bidding* across a range of campaigns and goal types, and have consistently seen improvement to campaign performance, such as:   ![5f77439ae80a31c0c405ea27_1_KsVNdonFL_kVmVMowgR2Fw](https://news.keplergrp.com/hs-fs/hubfs/5f77439ae80a31c0c405ea27_1_KsVNdonFL_kVmVMowgR2Fw.png?width=600&name=5f77439ae80a31c0c405ea27_1_KsVNdonFL_kVmVMowgR2Fw.png)   Share: [![Share on Facebook](https://news.keplergrp.com/hs-fs/hubfs/facebook-icon-01%20(1).png?width=24&name=facebook-icon-01%20(1).png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://news.keplergrp.com/hs-fs/hubfs/linkedin-icon-01%20(1).png?width=24&name=linkedin-icon-01%20(1).png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://news.keplergrp.com/hs-fs/hubfs/twitter-icon-01%20(1).png?width=24&name=twitter-icon-01%20(1).png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=DV360%20Custom%20Bidding%20drives%20up%20to%20%2B90%25%20ROAS) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fkepler%2Fdv360-custom-bidding-drives-up-to-90-roas%3Futm_medium%3Dsocial%26utm_source%3Demail) ### More News from Kepler Group ### [Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment) Although retail media is accelerating, there are challenges for advertisers in navigating this new media. 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