News

Preparing for Google’s simplified match types

As part of its effort to make search results more relevant for users, yesterday Google announced major changes to keyword...

Navigating Facebook’s iOS14 Updates

What's changing? Increased privacy requirements in Apple's iOS 14 will have a significant impact on data collection,...

Preparing for the Cookieless Future: Data Clean Rooms

Data-driven marketing campaigns have long relied on scaled platforms like Google and Facebook for targeting a broad...

DV360 Custom Bidding drives up to +90% ROAS

For the past few months, Kepler has been participating in DV360’s Custom Biddingbeta. Custom Bidding is an evolution of...

Using Google’s Custom Bidding algorithm to boost digital advertising value

Much of the buying on programmatic auctions is still through off-the-shelf algorithms, these are provided as standard by the...