News
Google’s sunsetting UA. What now?
Google has announced it will replace its current analytics measurement standard – Universal Analytics (UA) – with Google...
DBS Bank reinvents brand campaigns with a full-funnel approach
In this case study we explore how adopting a digital-first mindset led DBS Bank to create an industry-first creative...
Google Delays Deprecation of 3rd Party Cookies
Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay...
iOS 15: Bracing For Ad Impact Amid New Privacy Features
At WWDC on June 7-11, Appleannounceda host of privacy features for iOS 15, iPadOS 15, macOS Monterey, and watchOS8 to be...
Fueling acquisition across the funnel
In this case study we will discuss how we worked with M&S to rejuvenate its brand with a key demographic to drive new...
Reaching European football fans with Facebook in-stream video ads
In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign...
iOS 14.5 and the impact to the ad ecosystem
Apple announced that iOS 14.5 will go live next week with updates that increase user privacy within mobile apps. Apple’s...
POV: Google’s latest privacy announcement
Yesterday, Google released ablog postconfirming it will not adopt alternative user-level identifiers once third party...
Google prioritizes responsive search ads as default ad type
Google announcedthat starting February 18th, responsive search ads will be replacing expanded text ads (ETAs) as the new...