Whitelisting is a blunt instrument, narrowing media is ultimately ineffective.

Whitelisting is a blunt instrument in the fight against ad fraud

Narrowing media lists is an understandable but ultimately ineffective way of keeping a brand safe online
Read More
By: Marketing, on Apr 2, 2018
media week.png

Infectious Media shortlisted in the Media Week Awards 2017

IM has been shortlisted in the Media Week Awards into the International Campaign category, focusing on re-wiring Expedia's international ...
Read More
By: Marketing, on Apr 2, 2018
technology-3216744_1920

What does it take to bring programmatic in-house ?

What does it take to in-house programmatic? We speak to Sammy Austin from Autotrader in our third part of our programmatic guide with ISBA.
Read More
By: Marketing, on Apr 4, 2018
stock-1863880_1920

The Pros & Cons of Ad Networks and Agency Trading Desks

There are different ways an advertiser can approach programmatic advertising. Each has their own pros and cons that marketers should be ...
Read More
By: Marketing, on Apr 2, 2018
pexels-photo-776654-1

Getting your business fit for Programmatic

Discover how to get your business fit for programmatic and how to implement your strategy
Read More
By: Marketing, on Apr 4, 2018
pexels-photo-761142

Ad Blocking

Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is taken from ...
Read More
By: Marketing, on Apr 4, 2018

How to get the right level of viewability

Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ...
Read More
By: Marketing, on Apr 2, 2018
binoculars-blond-blonde-160514

Understanding Viewability

The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ...
Read More
By: Marketing, on Apr 4, 2018

How concerned are advertisers about viewability?

The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ...
Read More
By: Marketing, on Apr 2, 2018
IM Logo Square Transparent.png

Ensuring brand safety in programmatic advertising

Learn the simple steps that marketers can use to put the basic precautions in place to avoid appearing next to undesirable content online.
Read More
By: Marketing, on Apr 2, 2018
 

Categories

Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.
Get monthly programmatic insights into your inbox